Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Online assessments – is it fair for everyone

by Personnel Today 19 Nov 2002
by Personnel Today 19 Nov 2002

With no face-to-face customer contact, Intelligence Finance realised early
on that staff development had to be central to it operation

Internet-based assessment is now widely used in recruitment, selection and
development, and with good reason. Technology allows more efficient and
innovative processes to be delivered consistently and cost-effectively across
different parts of the organisation – a major benefit for global employers.

It is also easier to customise and brand processes and design assessment tasks
to closely resemble everyday working practices, giving candidates a better
insight into whether they are suited to a particular culture and job role.

However, fairness and equality remain an issue, both in terms of attracting
a diverse range of applicants and avoiding bias, and web-based processes have
been criticised for creating ‘unequal opportunities’ as users have tended to
have a particular socio-economic profile.

Although this is beginning to change, the ownership and usage of PCs can
represent part of a lifestyle and culture. By using the internet as the only
application method, organisations run the risk of marginalising a significant
number of suitably qualified applicants.

Research suggests, for example, that:

– Indian households are nearly 60 per cent more likely to own or use a
computer than black, Pakistani, Bangladeshi, or white households (FRS/Mintel)

– There is a digital gender divide – only 25 per cent of internet users in
the EU are female (Cyber Atlas)

While employers are becoming more aware of their obligations under the
Disability Discrimination Act, there are still many which fail to make
reasonable adjustments to their selection processes for people with
disabilities. By building in adaptations at the front end of the online selection
process, employers will ensure fair access and a potential broader talent pool
in which to recruit.

There are other ‘best practice’ guidelines that will help to make online
assessment effective and fair for everyone:

– Computer proficiency will vary, so offer practice questions and time for
familiarisation (especially if job simulation exercises are included). Not
everyone has ready access to the internet, so allow plenty of time to organise
resources

– In internal assessments, inequality of technology and access to equipment
is likely to be an issue because of different software and hardware levels.
Carry out bottom line benchmarking, then design the assessment for the most
basic technology

– There is also the question of whether or not online assessment should be
timed. The worry is that reliability of technology is not yet of sufficient
high quality for bias to fail to be an issue. Ensure that adaptions are built
into the front end of the process rather than once completed

– Content of assessment material should be valid, clear and unambiguous as
candidates working online will have little or no opportunity to query the test

– Unless your target population is computer-literate, ensure the system does
not disadvantage first-time users. Include simple, well-signposted navigation,
help files and technical support

– All assessments, exercises, competency frameworks and indicators need to
be culture-sensitive. Also, check that the level of English required to
undertake the assessment is not higher than that needed to carry out the work

– Alternative assessment procedures should also be available

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

Jon Whiteley is head of diversity at occupational psychologist Pearn
Kandola which specialises in assessment, development and diversity.

www.pearnkandola.com

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Lord Chancellor backs tribunal reforms
next post
Employer concerns halt ‘faulty’ death law

You may also like

Dallas Cowboy Cheerleaders receive 400% pay rise

4 Jul 2025

FCA to extend misconduct rules beyond banks

2 Jul 2025

‘Decisive action’ needed to boost workers’ pensions

2 Jul 2025

Business leaders’ drop in confidence impacts headcount

2 Jul 2025

Why we need to rethink soft skills in...

1 Jul 2025

Five misconceptions about hiring refugees

20 Jun 2025

Forward features list 2025 – submitting content to...

23 Nov 2024

Features list 2021 – submitting content to Personnel...

1 Sep 2020

Large firms have no plans to bring all...

26 Aug 2020

A typical work-from-home lunch: crisps

24 Aug 2020

  • Empower and engage for the future: A revolution in talent development (webinar) WEBINAR | As organisations strive...Read more
  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+