This award recognises the effective use of technology by HR teams to bring about business benefits. Entries needed to explain what changes have been implemented and why they were necessary. They also needed to demonstrate the impact technology has had on helping to achieve strategic objectives.
Category judge: John Steele
Having worked for three major international organisations, John is now pursuing a portfolio of non-executive roles, using his extensive business and HR experience gained both in the UK and worldwide. He has also worked with government institutions in the UK and for the European Union.
Category sponsor: Snowdrop Systems
Snowdrop Systems delivers highly scaleable HR and payroll software worldwide. A fresh approach to systems implementation and support plus a reputation for creativity has fuelled Snowdrop’s rapid growth and a 95 per cent client retention rate is testament to its commitment to long-term business relationships. Snowdrop is 22nd in the 50-250 employee category in the UK’s Best Companies to Work For 2004.
The team: Shell People Services – Attraction and Recruitment
No. in team: 3
No. in HR function: 2,700 globally
No. of employees HR is responsible for: 119,000 globally
About the organisation
Shell is a global group of energy and petrochemical companies and operates in more than 145 countries. It refuels 20,000 aircraft at 800 airports every day and serves 25 million customers a day. Shell’s careers website is the most visited in the group.
What the organisation did
- Spent £80,000 developing a web-based ‘advert creation tool’.
- This was created to ensure Shell is less dependent on external suppliers and to allow HR teams to manage the company brand consistently across 145 countries
- The tool works by the recruiter selecting an appropriate material type for their market, such as text only adverts, image adverts or ready-made materials such as brochures. Once the user has customised the ad, the system creates a low-resolution proof automatically. When this is approved, a high-resolution file is produced for printers, publishers and design houses.
Benefits and achievements
- The system yielded up to 75 per cent cost savings by enabling Shell staff to bypass