named UK’s best interactive business magazine has been named Interactive Business &
Professional Magazine of the Year in the Periodical Publishers Association (PPA)
Awards 2004.

Describing the site as "very sticky", the judges
praised’s excellent interactivity.

"It has great features that keep you coming back. This
site adds great value to the printed product," the judges said. They
particularly liked the self-test section.

The judging panel was also impressed by the site’s look and
feel, concluding, "It is a clean, simple, user-friendly and well-presented
site with real interactivity."

The award was presented by impersonator Alistair McGowan at a
ceremony at London’s Grosvenor House last night. Magazine editor Jane King and
web manager Andrew Rogers accepted the trophy.

Others shortlisted in the category included the websites of Community
Care, which is also published by Reed Business Information, and Nursing Times.

Editor Andrew Rogers said, "This is a fantastic
accolade. We are always looking to develop new ways of interacting with the HR
community and to have our achievements recognised by the magazine industry in
this way means a lot."

The Periodical Publishers Association is the organisation of
magazines and B2B media in the UK.

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