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Personnel Today

Pub looks for recruits through interactive TV

by Personnel Today 11 Feb 2003
by Personnel Today 11 Feb 2003

The
Staffordshire-based Punch Pub Company is using interactive television to find
new recruits to run its leased and tenanted chain of pubs.

Its
latest vacancies will feature on the home page of The Job Channel, giving
access to an audience of 18 million through the Sky, NTL and Telewest
interactive TV platforms.  

Potential
publicans can use their TV remote control to apply directly to the Punch Pub
Company, or request that details be sent to their mobile as a text message, or
e-mailed to their PC.  

Applicants
will be able to access background information on entering the licensed trade,
pub lease and tenancy agreements. They will also be able to find out about
training schemes run by the firm, which owns 4,400 pubs throughout the UK.

Stuart
Plant, Punch Pub Company’s training and recruitment manager, said using
interactive TV was the logical next step following the development of a
successful recruitment website.

"We
have always aimed to market business opportunities in the licensed trade to as
wide an audience as possible," he said.

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"Digital
television is the latest avenue for us to explore, and this exclusive
partnership with the Job Channel gives us the perfect opportunity to trial the
service."

www.punchpubs.co.uk

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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