Railtrack is using interactive TV to fill 5,000 staff vacancies.
The firm is advertising for full and part-time rail staff, including
trackmen, ‘look-outs’, supervisors, technical engineers and project managers on
The Job Channel – a service available on digital and cable television.
The interactive TV station says it reaches eight million households and
claims a viewer searching for a new job tunes in every six seconds.
Richard Toy, head of recruitment at SkyBlue – the recruitment company
employed by Railtrack – believes that interactive TV is the best way to get
national attention for the recruitment campaign and reach workers with the
right skills who may not have contemplated a career with Railtrack.
"With the current skills shortage, our aim is to attract skilled
workers within the rail industry, as well as candidates with transferable
skills who have worked in relevant sectors, including construction.
"We believe it will provide us with the ideal platform to kick off our
national campaign and meet our recruitment objectives," he said.
The Job Channel says that during the past three months it has received more
than 1.3 million job searches by viewers, with skilled tradesmen accounting for
more than 10 per cent.