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Latest News

Real people still rated as banks’ top assets

by Personnel Today 15 Oct 2003
by Personnel Today 15 Oct 2003

Frontline,
customer-facing staff at the local branch are still the banking sector’s
greatest asset when dealing with consumers a survey has revealed.

Despite
the advent of technology, which has led to internet banking and other
communication channels, cashiers offer the best levels of customer
satisfaction.

Research
by Lorien Customer Focus found that most banking customers used at least three
methods to communicate with their bank, but most preferred to deal with staff
face-to-face.

The
poll of nearly 400 banking customers found that dealing with call centres led
to the lowest amount of customer satisfaction.

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www.lorien.co.uk/lcf

By Ross Wigham

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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Personnel Today
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