Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Strategic HR is no ‘black art’ but it needs new ideas

by Personnel Today 21 Jan 2003
by Personnel Today 21 Jan 2003

It’s time to face the fact that HR has never been strategic.  It could be, but that entails a break from
the past and a lot of new thinking

As I watch Personnel Today’s series on Delivering HR Strategy unfold, I am eagerly
awaiting clear evidence that there is real substance to the subject, and that
it is not just ‘vapourware’, as IT specialists call it.

What we have seen so far has been more like an apparition that disappears in
front of our eyes as soon as we try to ‘touch’ it. But there is a very simple
reason for this. HR strategy – in any meaningful sense – is not yet a reality
because as a profession, we have failed to develop true HR strategists.

The Chartered Institute of Personnel and Development (CIPD), which one might
have expected to take this challenge on, has never had any intention of doing
so. As far back as February 1995, Geoff Armstrong stated quite openly: "In
my view… it is wrong to tie strategic people issues to the HRM [Human
Resources management] bandwagon. They were around before HRM was invented, and
will still be around long after its faddish label has faded."

Subsequent events have shown this was not to be the most accurate prediction
on HR’s future. It also explains why the CIPD is now desperately trying to make
up for lost time and climb on board the strategic HR train before it is too
late. Its conversion to the cause is manifested in its commissioning of
numerous academic studies to demonstrate HR’s contribution to business
performance.

The CIPD seems blissfully unaware, however, of the irony of this – anyone
trying to prove their worth retrospectively, is unlikely to produce a very
convincing case.

More recently, Duncan Brown, assistant director general at the CIPD, wrote
in Personnel Today (Letters, 5 November) that: "Neither business nor HR
strategies are wholly rational, planned and top-down-implemented phenomena…
Underneath the statistical correlations between HR policies and business
success, this [CIPD] research unpacks some of the key practical components of
the ‘black box’ of HR strategy."

Phenomena? Black box? This is the language of the alchemist who cannot
explain their methods or actually produce gold. It also reveals that the CIPD
still regards HR strategy as a black art rather than a conscious, clear-headed,
focused and systematic search for continuous improvement through its people.

At the risk of sounding patronising, I would not expect the vast majority of
CIPD members or HR practitioners to have any particular interest in this series
on strategy, because they do not appreciate how it impacts upon their own work.
What they fail to realise, is that HR activities at a purely tactical or
operational level, that are not an integral part of a well-conceived strategy,
have little or no real value.

In reality, HR today is often a series of disjointed practices with no
observable link to measurable, strategic or business objectives. It’s time we
all faced up to the fact that the CIPD and many senior HR figures have ignored
for many years – we are not strategic, and never have been.

Consequently, there is no point looking back at what we did before. True HR
strategy represents a break from the orthodoxy of the past, not a continuation
of it. It presents a completely different challenge and requires a new field of
study and practice.

We all need to learn a great deal more about HR strategy, and Personnel
Today’s series is to be applauded as a serious attempt to help readers through
this time of transition. Those who continue to follow the series should help to
shape it by contributing – openly and honestly – their own experiences and
knowledge of the subject.

HR strategy will lead us into an entirely new era of organisational
thinking. Those who recognise this and have the ambition to rise to the
challenge, should be very excited.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

By Paul Kearns, Director PWL

Paul Kearns’s latest book HR Strategy: Business Focused, Individually
Centred) is shortly to be published by Butterworth Heinemann

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Company boards face shake up to ‘old boys network’
next post
Backbench MPs say pensions should be compulsory

You may also like

Dallas Cowboy Cheerleaders receive 400% pay rise

4 Jul 2025

FCA to extend misconduct rules beyond banks

2 Jul 2025

‘Decisive action’ needed to boost workers’ pensions

2 Jul 2025

Business leaders’ drop in confidence impacts headcount

2 Jul 2025

Why we need to rethink soft skills in...

1 Jul 2025

Five misconceptions about hiring refugees

20 Jun 2025

Forward features list 2025 – submitting content to...

23 Nov 2024

Features list 2021 – submitting content to Personnel...

1 Sep 2020

Large firms have no plans to bring all...

26 Aug 2020

A typical work-from-home lunch: crisps

24 Aug 2020

  • Empower and engage for the future: A revolution in talent development (webinar) WEBINAR | As organisations strive...Read more
  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+