Investing in coaching for the sake of it will never get results. Here are 10 ways to embed a coaching culture at your organisation
Answer the question: "Why a coaching culture?"
There are a simple set of 10 steps to building a coaching culture. However, while the steps may be easy to list, acting on them is a lot more difficult, with plenty of scope for losing the way, slipping or taking a false turn into a dead end.
Why a coaching culture?
A coaching culture should not be an end in itself but a means to an end. Otherwise it will become flavour of the month, just as the concepts of 'building a learning organisation', or 'total quality organisation' or 'customer-centric organisation' were before.
To answer the question you need to start with the end in mind and know how being a coaching culture will serve the core strategy of the business.
Make the link between the coaching culture strategy and the core strategy
One client we worked with wanted a coaching culture to create more distributed leadership, so more decisions could be made closer to the customer, giving greater flexibility of service which was one of their key areas of competitive advantage. This clarity reduced the cynicism of those w