If HR were an organisation, how would you develop its employer brand? This is your chance to decide by entering your vote. How would you sell HR as a great place to work and attract fresh talent into the profession?
This is the challenge we gave to four recruitment advertising agencies: to devise a strategy for ‘selling’ HR to potential new recruits. We asked Bernard Hodes, TMP Worldwide, Barkers and Work Communications to design a recruitment advertisement and set out a compelling brand message for HR.
Which agency has come up with the most creative and convincing idea?
Voting has now closed
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Find out the thinking behind the four designs by clicking here
More on employer branding
- Wikipedia’s definition of employer branding
- Simon Barrow on the history of employer branding
- HR fails to measure impact of employer branding
- Practical steps employers can take to make themselves attractive to potential candidates?
- The role of employer brand in public sector recruitment
- Personnel Today’s HR Directors Club discusses how to keep employer branding real
- Jerry Collier says HR has an important role communicating branding
- Voca, Compass group, UBS and Getty Images were shortlisted in the Employer Branding category of the 2005 Personnel Today Awards
- Loop Customer Management, London & Quadrant Housing Trust and Doncaster Metropolitan Borough Council were shortlisted in the Employer Branding category of the 2004 Personnel Today Awards
- Norwich Union Life, Alliance & Leicester Group, Employee Brand Group and London & Quadrant Housing Trust were shortlisted in the Employer Branding category of the 2003 Personnel Today Awards
- Personnel Today’s One-stop Guide to Employer Branding provides a practical insight into all areas of employer branding
- Exclusive research by Personnel Today examines the effect of employer brand on recruitment
- Employer branding research carried out by the Chartered Institute of Personnel and Development
- US conference looking at ‘Extending Your Brand to Employees’
- People in Business claim to be the world’s first employer brand consultancy
Brought to you by People in Business, Employerbrand.com provides case studies and practical advice
- Learn from the professional body for marketing, The Chartered Institute of Marketing
Brand Republic provides advertising, marketing, public relations and new media news
- If you think your recruitment campaign is worthy of an accolade then enter it in the following awards: Reed Businees Information’s Recruitment Advertising Awards and the CIPD Recruitment Marketing Awards.
- And don’t forget to enter the Employer Branding category of the Personnel Today Awards
- Finally, tell Martin Couzins of any other employer branding resources that should be included on this list
