Wallace & Gromit’s Children’s Foundation will launch its annual Wrong Trousers Day on 29 June.
Workers in the UK are being asked to pay a pound to swap their normal work attire for unusual legwear, or “just something wrong”.
The national charity aims to raise £1m to improve the quality of life for children in hospitals and hospices throughout the UK.
Nicola Masters, director of Wallace and Gromit’s Children’s Foundation, said: “A million wrong trousers means £1m for sick children in the UK.
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“Team up today and get your kit on this Wrong Trousers Day on 29 June, and help us reach the magic million for the kids who need it most.”