Olympic medal winner, Mark Richardson has joined Lane4, the international performance development consultancy, as a consultant.
Mark joins Lane4 from a background of elite sport, running the 400m at the highest competitive level.
He has won honours at all the major athletics championships, including an Olympic Silver Medal in the 4 x 400m relay in Atlanta.
He is the only European athlete to have beaten Michael Johnson over 400m.
On retiring from track and field, Mark embarked on a successful rights marketing career with Fast Track.
During this time he was instrumental in ensuring the Paralympic World Cup had a lasting legacy by securing Visa as the title sponsor.
Mark was also a core part of the team that achieved the largest sponsorship deal outside of football – Norwich Union’s investment into UK Athletics (£50m between 2007-2012).
Adrian Moorhouse, managing director at Lane4 commented:
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“Mark brings a combined understanding of dealing in the highest pressure environments, gleaned from the world of sport and work.
“He’ll be using this experience at Lane4 by working with business leaders to help address an array of issues including improving leadership skills, developing mental toughness and working in high performing teams and environments.”
