Sky will create 1,000 new jobs this year as demand for its high definition (HD) television service grows.
The broadcasting group today reported a strong financial performance for the six months to December, with a 6% increase in revenue and an operating profit up 26% to £388m.
Despite the tough economic environment, the company are now recruting extra customer services and installation staff to help meet the increased demand for Sky+HD box sets.
Jeremy Darroch, chief executive, said: “In a very challenging economic environment, we have delivered a great set of results by focusing on quality, value and service for our customers.”
“Today we are announcing plans to make high definition more accessible to everyone,” he added.
Darroch confirmed the move to recruit 1,000 extra staff will cost around £15m in the second half of the 2009 financial year, but these costs were geared to meet consumer demand.
Recruitment has begun for the new roles and is expected to be completed by June 2009.