Adidas joins Microsoft, Accenture, Lloyds Banking Group, Johnson & Johnson, Sainsbury’s and many more to inspire and engage their people at the 2010 Intelligent Sport UK Challenge

Watch Adidas HR Director Tony Cooke talk about his team’s experience in the event and their incredible team journey

The UK Challenge is the biggest business development event in the UK, bringing 100 teams from companies across a whole range of industry sectors together to share a 3 day, 4 night experience that drives performance all year round.

Designed for ambitious Executives through to Board Level Directors, the UK Challenge combines strategy, intelligence and teamwork, with adrenaline fuelled action and adventure. The event is made up of a series of ‘stages’ that see teams doing anything from running, to kayaking, mountain biking, code cracking and even construction – teams enjoy a whole range of disciplines whilst creating ingenious strategies to outwit their competitors!

Places are selling out fast. Get more information at or contact the Intelligent Sport® team via [email protected]

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