The
Association of Graduate Recruiters and advertising agency Barkers are to assess
the effectiveness of different methods of recruiting in a National Graduate
Media Audit.
The
audit will identify the titles and channels that recruiters recommend from
their own experiences. It will measure the effectiveness of tactics such as
directories, magazines, careers fairs and events, online media, national press,
miscellaneous initiatives and diversity issues.
The
project is being overseen by the AGR Executive and an independent advisory
board of graduate recruiters, including representatives from Abbey National,
McDonalds, Microsoft, Pfizer and BDO Stoy Hayward.
Commenting
on the approach, Will Archer of Barkers said: "There is great uncertainty
among graduate recruiters as to the most effective way of recruiting. Our new
audit allows recruiters to find out from their peers what they think. We and
our clients have been searching for this type of independent benchmarking for a
long time and we are delighted to have been instrumental in its creation."
Carl
Gilleard, chief executive of AGR added: "The findings of the graduate
media audit should prove invaluable for graduate recruiters in planning their
forward media strategy. Our intention is that this will become a regular
feature in the graduate recruitment calendar."
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