By redefining its purpose and reinforcing its values, Twitter has a chance to develop a new sense of belonging when Elon Musk takes over.
Author
Alison Esse
![](https://www.personneltoday.com/wp-content/uploads/sites/8/2022/02/alison-esse-150x150.jpg)
Alison Esse
Alison Esse is co-founder and director at organisational storytelling and business transformation specialist The Storytellers.
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Employees like to feel like they are part of something bigger than themselves. Alison Esse outlines why 'storytelling' can help acheive this.