Chartered Institute of Personnel and Development’s high profile keeps HR on the radar

I must respond to John Maxted (Letters, Personnel Today, 6 February). The CIPD is in the media 300 times a month, in the national press 30 times a month and we’re regularly interviewed on TV and radio.

To say we have a low profile on ageism is particularly extraordinary – we’ve made the running on age discrimination for well over a decade now. We’ve produced excellent research to demonstrate the business case for not discriminating on the basis of age, and have an array of survey evidence to back up our conclusions.

Our joint research with the Chartered Management Institute secured substantial coverage in the national press, and led to interviews on Radio 4’s Today programme and BBC Radio 5 Live. Sure, law firms and others jump on the bandwagon in the hunt for cheap headlines – but our research was timely, and has been well used.

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Later this month, Alastair Darling, secretary of state for trade and industry, will launch good practice guidance on tackling age discrimination produced by the CIPD and the TUC.

Robert Blevin, external affairs manager, CIPD