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Equality, diversity and inclusionDiscriminationRecruitment & retention

EHRC receives scores of complaints about discriminatory job adverts

by Jo Faragher 25 Feb 2016
by Jo Faragher 25 Feb 2016 An advert for a 'shot girl' was one of those brought to the attention of the EHRC
An advert for a 'shot girl' was one of those brought to the attention of the EHRC

The Equality and Human Rights Commission says it has received more than a hundred complaints about discriminatory adverts for jobs and services.

Ads such as those asking for a “part-time shot girl”, or specifying a need for “young” or “female” workers were among those that were not in line with equality legislation.

Equal opportunities resources

Line manager briefing: advertising jobs

Finding candidates: advertising

Equal opportunities statement for job advertisement

As well as releasing evidence on the types of adverts to breach equality legislation, the EHRChas published a series of short guides and checklists for those who place and publish adverts.

Chief executive Rebecca Hilsenrath said that everyone should have “a fair shot at the job they want”, adding that thousands risk being denied jobs and services each year due to unlawful, discriminatory adverts. Many businesses may be in breach of the law without realising it, the EHRC said.

Complaints addressed to the EHRC included:

  • Sex or age discrimination by seeking “young” or “female” workers, where this was not a necessary requirement for the job. This included an advert for a “Saturday boy” to work in a garage.
  • Age discrimination by a recruitment agency stating that those over-45s need not apply, and by a club advertising salsa classes “not suitable for people over 60” in a local paper.
  • Race discrimination by recruitment agencies who advertised solely in foreign languages – such as vacancies for taxi drivers only advertised in Polish or conversely restricting a general warehouse position to UK passport-holders.
  • Sexual orientation discrimination, when casting agencies were asked to supply only homosexual applicants to work as extras in a television programme featuring a gay pride story.
  • Disability discrimination by a hotel advertising that it would not offer accommodation to disabled people.

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Hilsenrath added: “We risk squandering talent and hampering economic growth if we don’t dispel widespread misunderstanding of the law.

“The high volume of complaints we receive each year shows employers and service providers have sometimes opened themselves to potentially costly legal action. This is usually as a result of confusion about what is and isn’t permitted by equality legislation.”

Jo Faragher

Jo Faragher has been an employment and business journalist for 20 years. She regularly contributes to Personnel Today and writes features for a number of national business and membership magazines. Jo is also the author of 'Good Work, Great Technology', published in 2022 by Clink Street Publishing, charting the relationship between effective workplace technology and productive and happy employees. She won the Willis Towers Watson HR journalist of the year award in 2015 and has been highly commended twice.

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