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HR strategyEmployer branding

Grass Roots and Barclays showcase engagement partnership

by Personnel Today 17 Sep 2007
by Personnel Today 17 Sep 2007


Richard Leech, head of learning for Grass Roots, presented at the Internal Branding and Employee Engagement Forum at the Grange City Hotel in London on 11-12 September, 2007.


 


He was joined on stage by Mike Thompson, head of the customer journey team at Barclays, to jointly showcase The Way Ahead project that is currently being implemented throughout the retail banking estate in the U.K.


 


The presentation revealed how The Way Ahead has been designed to engage Barclay’s employees to deliver the best customer service on the high street.


 


Leech and Thompson covered the communication strategies and innovative learning, measurement and reward approaches being used to inspire employees.


 


This included playing a four minute video created by production partner Juice, which captures the essence of the six ‘Be’ behaviours that are introduced at the start of The Way Ahead programme.


 


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Richard Leech commented: “It’s been challenging and fun to work with Barclays on this brief. Being joined on stage by our client suggests they share our faith in the potential of this programme to make a real difference in terms of employee engagement and ultimately, the customer experience”.

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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