Half of employers failing to use social media for recruitment

Fewer than half of organisations use social media for recruitment purposes, according to research published today.

Of 138 employers that took part in the 2013 XpertHR survey on using digital recruitment, only 46% said they use social media to recruit. This is compared with 89% that use their corporate websites and 82% that use job boards to attract and recruit candidates.

Of those employers that use social media to recruit, 82% said they manage the process themselves.

LinkedIn is the most popular platform, used by 78% employers that recruit using social media. This is followed by Twitter (48%), Facebook (37%), YouTube (10%) and Google+ (6%).

XpertHR’s findings showed that employers tend to use social media at the early candidate-attraction stage of recruitment rather than using it to manage applications:

Social media

The survey also highlighted recruiters’ attitudes on the effectiveness of using social media for recruitment, which can be seen in the chart below:

Social media ch 2

For full data from the survey, visit XpertHR.

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