Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Learning & developmentRecruitment & retentionQualifications

Lack of qualified staff available in the technology industry

by Personnel Today 11 Aug 2008
by Personnel Today 11 Aug 2008

The Scottish Technology Industry Survey 2008 has shown a continuing theme in the demand for skills and constraints to growth since the first survey in 2006.

Ironically it may be the lack of the highlighted primary business skill by respondents, Sales and Marketing, which is in turn restricting the ability to attract this talent to the sector.

As 81% of total respondents have found access to suitably qualified staff either difficult or very difficult, and with ‘good sales ability’ being the most sought after of business skills in this years survey, it is obvious it is an issue which needs to be addressed.

With the survey identifying this lack of sales skills availability in technology for the past three years, it is clear that a level of cross sector employment needs to be introduced, and as identified by the latest E skills report, introducing people to the technology industry through sales and marketing requires less industry training than those technical skill based roles.

That said, as discussed at a recent meeting with the Scottish Enterprise Minister Jim Mather attended by Wendy McDougall, Managing Director of 9-20 recruitment, this barrier to growth cannot be handled by small companies themselves. 

On the topic of the current sales and marketing market 9-20 recruitment’s Managing Director Wendy McDougall has said,

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

“Although their has been an air of caution surrounding companies and their sales projections for the year, one thing that has been particularly apparent is the increased attention we are seeing to companies sales strategy for the future.”

She continued, “With these companies investing for pipeline we have seen a particular increase in demand for business development skills and in terms of marketing with the well publicised increase in attention to web 2.0 there has been a significant hike in the demand for e-marketing and digital marketing skills of late.”

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
CBI science initiative aims to boost school and university numbers
next post
Job prospects weaken as employers plan to cut head-count

You may also like

One in seven ‘revenge quit’ in latest employee...

7 Jul 2025

Skills shortfall in construction threatens housing target

4 Jul 2025

Data skills gap getting in way of AI...

3 Jul 2025

Graduate jobs this summer ‘will be toughest since...

25 Jun 2025

Employers struggling with soaring candidate deception

25 Jun 2025

Employers bemoan Gen Z’s lack of ‘work readiness’...

24 Jun 2025

UK engineering and manufacturing firms face hiring struggles

23 Jun 2025

Aldi to hire for 1,000 new supermarket roles

23 Jun 2025

Employees want more upskilling and apprenticeships to narrow...

20 Jun 2025

Only a third of recruiters receive high-quality job...

20 Jun 2025

  • Empowering working parents and productivity during the summer holidays SPONSORED | Businesses play a...Read more
  • AI is here. Your workforce should be ready. SPONSORED | From content creation...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+