Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

e-learningLearning & development

Make e-learning memorable

by Sue Weekes 3 Mar 2009
by Sue Weekes 3 Mar 2009

Could soothing music, humour or even games make an e-learning course more memorable for your employees? These add-ons are being adopted by e-learning creators, who believe programs must consist of more than just online pageturning or box–clicking exercises if they are to engage the learner.

Mike Foren, director ofCenREL, the Centre for Rapid e-Learning, wants to bring music into the world of e-learning. Coming from a multimedia background, he noticed that a lot of e-learning has no audio and much of it is still heavily text-based with “a bit of interactivity”.

Foren highlights a recent study carried out by academics from several US institutions, including Harvard Medical School and Harvard Graduate School of Education, that suggests instrumental music training may “enhance auditory discrimination, fine motor skills, vocabulary, and non-verbal reasoning”.He says: “We know music is hugely evocative and can help you remember what you were doing when you heard it, so we thought we’d put the idea out there that adding music to e-learning could assist in learning.”

CenREL has a library of music with acquired rights, which it can add to a piece of raw e-learning produced in PowerPoint. It can also add narration, tests and quizzes. The music will occupy 10-30% of a production, but CenREL will also provide clients with a music-free version so it can gain feedback from learners on both approaches.

The use of music will doubtless trigger debate in e-learning circles, buta multi-modal approach – such as words, pictures and audio – can be more effective when it comes to knowledge retention than a single mode approach.

A report commissioned by Cisco, entitled Multimodal Learning Through Media: What the Research Says, states that when the average student is engaged in higher order thinking, and is using multimedia in interactive situations, their higher order or transfer skills can go up by 32% compared with what they would accomplish via traditional learning.

Laura Overton, managing director of Towards Maturity, an independent not-for-profit organisation that supports a community of companies and individuals interested in improving the impact of learning technologies in the workplace, says e-learning providers should be more creative and look for new ways to improve retention.But she also warns that creating a memorable e-learning intervention is not just about adding new interactive technologies to make it “bigger, better and more fun“.

Towards Maturity’s recent review of workplace learning technologies, Driving Business Benefits, found that poor e-learning often comes about because many providers are neglecting the basics.

“A successful solution is about having technology-enabled learning that is fit for purpose and relevant to needs, and not everyone is taking this approach,” she says.

“Thirty-five of our research sample were not sure that their learning was relevant to their current job roles. A program can be well crafted and executed and look great in the lab, but if it doesn’t help individuals progress in their career or do their job better, it will not stick in their minds.”

David Marshall, CEO of managed e-learning services provider Marshall ACM, agrees. Hemaintains that if you are aiming for a memorable program, you still need an instructional designer to look at the entire briefbefore considering any multimedia. He says interactivity can be great, but he also singles it out as the culprit in some poorly targeted programs.

“It is perceived wisdom that [multimedia] is the ‘outstanding attribute’ to aim for. However, sometimes it just isn’t appropriate,” says Marshall.

“For instance, investment bankers taking our anti-money–laundering training course would react badly to waiting for video clips to download and our academics at universities find animated graphicspatronising.”

As for music, he agrees it can focus the mind in the right context but adds that he’d rather choose the music he listened to than have an e-learning consultancy decide it for him.

Case study: Macmillan Cancer Support

Macmillan Cancer Support is offering 48 online courses from Video Arts as an alternative to face-to-face soft skills training for its 4,000 health and social care professionals across the UK.

The courses – which cover subjects such as communication, people management, customer service and equality and diversity – are available through a virtual learning environmentcalled Learn Zone, and can be accessed any time and anywhere.

Lesley McGuire, Macmillan’s learning technology manager, explains that it wanted to provide a more holistic approach to learning and development, which meant it didn’t always have to pull people away from their workplace for training.

Taking a self-study approachmeans it is vital that the learning is memorable so the video content shows engaging characters in a range of situations, interspersed with questions and tutorials.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

“The use of humour makes the learning engaging, memorable and fun,” says McGuire.

“The quality of the materials is so good that we can now offer a viable alternative to face-to-face training.”

Sue Weekes

previous post
Pay rise deal could cost £94m and force councils to cut jobs
next post
Nearly one in three admit embellishing as CV’s sell us short

You may also like

Investing in skills when budgets are tight

12 May 2025

Leading with honest feedback: A responsibility in recruitment

24 Apr 2025

High-level apprenticeship spend doubles in five years

16 Apr 2025

Number of SMEs hiring staff in decline

10 Apr 2025

Gen Z and ‘conscious unbossing’: how can HR...

7 Apr 2025

How to build a commercially-minded workforce

3 Apr 2025

Why the apprenticeship shakeup is good news for...

20 Mar 2025

Scrapping NHS England could affect critical training, warn...

14 Mar 2025

Employee engagement: Growing disconnect between effort and recognition,...

13 Mar 2025

Schneider Electric doubles ex-military green skills scheme

13 Mar 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+