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EthicsLatest NewsHR strategyPay & benefitsIncentives

McDonald’s feeds appetite for healthy lifestyle by offering staff up to 60% off bikes and equipment in run up to Bike Week

by Mike Berry 14 Jun 2007
by Mike Berry 14 Jun 2007

A McDonald’s scheme to give its 67,000 employees the opportunity to buy a range of bicycles and accessories at a discount of up to 60% is providng popular with staff.

In the run up to next week’s national Bike Week – the annual event that aims to encourage organisations and their employees to ditch cars and public transport and get cycling – McDonald’s revealed that its ‘On Your Bike!’ scheme, run in conjunction with Universal Cycles, has so far seen more than 400 bicycles sold since its launch on 1 May.

David Fairhurst, chief people officer at McDonald’s, said: “We launched the scheme because our employees told us they wanted us to help them to get active and be more environmentally friendly.

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“Giving our employees and their friends and family access to great bikes at guaranteed low prices is a win-win, whether they use them to make their journey to work easier on the environment, or to go biking in their spare time to have fun and get active.” 

Mike Berry

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