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GraduatesRecruitment & retention

Milkround.com rated most popular graduate recruitment site

by Personnel Today 12 Jun 2008
by Personnel Today 12 Jun 2008

Milkround.com has been confirmed as the UK’s leading graduate recruitment website by final year students.

The High Fliers UK Graduate Careers Survey quizzed more than 15,000 final year students from 30 leading universities about the jobsites they used during the 2007/08 academic year.

Milkround was found to be the most widely used commercial graduate recruitment website, used by 35 percent of finalists and overtaking closest rival Prospects for the first time in five years.

The High Fliers report showed visits to Milkround have increased by more than a quarter since 2006, and 80 percent of users rated it as ‘quite useful’ or ‘very useful’.

It also revealed Milkround has the highest number of registered users compared with other graduate recruitment sites: some 29 percent of finalists said they had signed up to receive emails, adding up to 24,000 finalists from the 30 universities featured in the survey.

The report states more than four-fifths of students who visited Milkround went on to register – proof of the confidence finalists have in the service.

Managing Director Tom Hughes commented:

“It’s no wonder we’re back at the top – final year students hear about the latest vacancies directly through personalised emails and the site has 100s of graduate opportunities to choose from. Combined with our news and advice, Milkround.com has proved itself to be the only graduate recruitment website a finalist needs.”

The findings of the High Fliers report are backed up by Milkround’s own on-site survey of more than 1,000 student and graduate users.

More than half (55 percent) said they visited Milkround.com at least once a week and 70 percent would recommend Milkround to others.

Some 71 percent rated Milkround.com four or five out of five for providing a satisfying experience.

More than half (56 percent) rated Milkround.com as the best job site for meeting their student and graduate job hunting needs.

Tom Hughes added:

“I’m delighted Milkround.com is the number one graduate recruitment website once again, proving it is the leading UK jobsite for students and graduates. This is fantastic news for our clients who can be proud to be associated with a top brand that has the trust of their core candidate base. With Milkround.com, clients can be sure to fill their vacancies fast, effective and efficiently.

“Clients can look forward to even better responses to their vacancies as we step into the next phase of our £1 million national press advertising campaign as Milkround.com takes centre stage”, he continued.

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“There has never been a better time to promote your range of opportunities to the UK’s best students and graduates on Milkround.com.”

 

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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