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The Consultancy of the Year award 2017 went to Cubiks at the Personnel Today Awards on Tuesday. The category celebrates the critical contributions made by external experts to the success of HR in organisations. We look at Cubiks' winning entry and those of our runners-up.
In 2016, high street pharmacy chain Boots began working with Cubiks to alter its assessment processes for beauty adviser roles. It needed a more personalised approach that assessed the unique behaviour and personality attributes of a “legendary” beauty adviser, attracted the best candidates possible at interview, and provided a seamless and engaging candidate journey from attraction to offer that was different to that of its competitors.
Cubiks engaged with Boots to understand the difference between store colleague and beauty adviser roles and worked closely with recruitment advertising partner Pink Squid to bring the vision of the assessment to life. Candidates have been glowing about the process with 91% saying they'd recommend it to a friend or colleague and 84% describing it as great or excellent.
Cubiks has also worked with the Civil Service on its Fast Stream talent management programme, looking to develop a more inclusive way of identifying talent. A full redesign of the Fast Stream selection process was conducted, focusing on lower socio-economic engagement. This new process included a new bespoke e-tray exercise, behavioural questionnaire and situational judgement questionnaire.
One major improvement was that this was all built on a bespoke assessment platform accessible to all applicants. Another major change to enhance socio-economic inclusion was the removal of ability tests from the front end of the process. These tests now only appear for very few streams, and at the final stage.
In 2016 Chinara was awarded a contract by the Local Government Association to develop and manage a national programme for people wanting to return to social work.
HR Consultancy of the Year: Judges
Saima Poorghobad commercial product manager, XpertHR
Perry Timms founder and chief energy officer, People and Transformational HR
Miranda Pickford commercial product manager, XpertHR