Sainsbury’s staff have reportedly criticised a plan to reward them with ‘gold stars’.
The move is one of a number of HR initiatives the supermarket chain is introducing in a bid to improve low staff morale.
But one employee told the Daily Mirror: “It’s a joke… the idea they are going to award us gold stars if we’re good. What do they think we are – primary school kids?
“How about talking about pay and giving us back the Christmas bonus? That might motivate people better than some Mickey Mouse scheme.”
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Staff awarded ‘Shining Stars’ points will be able to redeem them for items in a gift catalogue. Under another scheme, Tell Justin, workers will be urged to devise efficiency or savings ideas.
The initiatives form part of a business shake-up that is designed to boost sales by £2.5bn over the next three years.
