Smart Buyer: sales training

Welcome to the Smart Buyer guide on sales training, providing the latest top tips, case studies and expert guidance.

Sales training, especially for beginners, starts with the premise that anyone with the right potential, attitude and intellect can sell if they are given appropriate training, mentoring and support.

Often sales training is underpinned by a methodology, a process or even a system - and you will need to get to grips with that to understand what the training is trying to achieve. It is important to choose sales training that addresses the issues specific to your organisation and the needs of each person individually. Our guide helps you...

Sales training

Sales training overview
What questions should you ask your sales managers before planning training?

Types of sales training
We advise on skills to match the activities that matter to sales teams in the markets in which they operate.

Supplier selection
Ten top tips for initial supplier selection.