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Social media appears to be the ideal platform for employers to harness employees' voices, but many organisations are hesitant about using its power. As Acas launches a research paper on this very issue, its chair, Sir Brendan Barber, looks at what holding employers back.
The link between employee voice and innovation seems pretty intuitive: if you want to improve the way things are done, ask the people who do it. Social media platforms – those that allow for user-generated content, interaction and collaboration – would appear to provide the perfect opportunity for innovation and involving staff more in the future of their workplace.
New research commissioned by Acas shows that concerns associated with employee misuse of personal social media channels at work, such as Twitter and Facebook, may be hampering the use of organisational platforms.
And where employers are embracing new technology to engage staff, they are often doing so in a rather corporate way, using the platforms as a means of imparting information, rather than involving staff in real dialogue.
I am loathe to introduce any unwanted stereotypes into a discussion about the use of social media but many people of my generation were introduced to technology via work: I certainly used a computer for the first time at the offic