Staff retained by fancy job titles rather than cash

are being given fancy job titles instead of cash, a new study claims.

means calling a receptionist the ‘head of verbal telecommunications’, a toilet
cleaner the ‘technical sanitation assistant’, and a window cleaner an ‘optical
illuminator enhancer’.

to the survey of 1,700 workers by, companies are using ‘uptitling’
to motivate and retain staff when budgets are tight.

survey found titles such as director, head, or chief are increasingly being
used, and it is working. Nearly half of those questioned thought a new job
title would improve their job satisfaction.

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