Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Action learningBlended learningCoaching and mentoringe-learningLearning & development

Survey reveals a shift in the provision of learning

by Personnel Today 15 Sep 2009
by Personnel Today 15 Sep 2009

Organisations are changing the way they provide learning and development, with more coaching, more in-house training, shorter courses and greater use of digital video, according to a survey by Video Arts, which reveals the new priorities for learning.

Video Arts asked 565 learning professionals about the training they provide and how it is delivered. The results show that 81% of organisations provide in-house training; 84% provide full-day training courses; 69% provide coaching; 58% use digital video clips – either through online video streaming or from DVDs – and 50% provide e-learning and interactive self study courses.

In the future, 54% of organisations intend to provide more training in-house; 62% intend to provide more coaching; 38% plan to increase the amount of online video streaming they use; 56% plan to offer more e-learning and interactive self study courses; 16% plan to cut the number of full-day courses they run and 56% plan to provide more ‘short’ courses of two hours or less.

“Coaching is definitely the way forward for organisations,” said Martin Addison. “Technology is also opening up new avenues for learning. Digital video and e-learning are growth areas because they are seen as engaging and they make learning available anytime and anywhere. E-learning in particular is enjoying a resurgence of interest. Some organisations may have had a disappointing experience with it in the past but today’s courses mean that e-learning is, at last, starting to realise its potential.”

The survey reveals the top ten priorities for learning and development professionals. These are leadership and managing people, communication, customer service and quality, performance management, attitude and motivation, teamwork, change management, project management, diversity and health & safety.

“When we undertook a similar survey with line managers last June, we found that ‘attitude and motivation’ was their top priority for learning, as organisations were trying to improve performance and reduce the levels of stress, anxiety and uncertainty in the workplace,” said Martin Addison. “It’s interesting that line managers believe that performance can be enhanced by improving the attitude of their staff, whereas learning professionals believe the answer lies in more effective leadership.”

The survey implies that the training industry is experiencing a fundamental change in the way that learning and development is delivered.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

“The implication is that organisations will deliver more learning in-house by cutting full-day training courses into shorter courses and they will try to make these courses more engaging by blending e-learning and digital video with their own internal expertise,” said Martin Addison. “The growing use of digital video and e-learning creates the possibility that the role of the learning department will change. It will no longer be to provide learning at specific times. Instead, it will be to help individuals to make the best of the learning that’s available to them and to access it on-demand.”


 

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

previous post
Grass Roots appeals to working parents with launch of Child Health Policy
next post
Eyecare voucher schemes heralded for transparency, equality and cost-effectiveness

You may also like

Investing in skills when budgets are tight

12 May 2025

Leading with honest feedback: A responsibility in recruitment

24 Apr 2025

High-level apprenticeship spend doubles in five years

16 Apr 2025

Number of SMEs hiring staff in decline

10 Apr 2025

Gen Z and ‘conscious unbossing’: how can HR...

7 Apr 2025

How to build a commercially-minded workforce

3 Apr 2025

Why the apprenticeship shakeup is good news for...

20 Mar 2025

Scrapping NHS England could affect critical training, warn...

14 Mar 2025

Employee engagement: Growing disconnect between effort and recognition,...

13 Mar 2025

Schneider Electric doubles ex-military green skills scheme

13 Mar 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+