Grass Roots appeals to working parents with launch of Child Health Policy

The New Ventures arm of business services company Grass Roots has launched a child healthcare policy in partnership with Sure Insurance Services, in association with Aviva.

Child Health Cover is an affordable private health insurance specifically designed for children from birth to 18 years. The key features of Child Health Cover include:



  • Prompt access and treatment

  • Dental cover, speech therapy & GP referred treatments

  • First child covered for only £13.50 a month, further discount for additional children

  • 24hr GP and stress counselling helplines

  • Newborns added for FREE to existing policies (until policy renewal date)

  • Access to specialist paediatric hospitals

  • Free online child health information

Furthermore, those that participate in Grass Roots’ popular care-4 childcare scheme and that sign up for Child Health Cover before October 15 2009 will receive their first month free.

Tony Bates, New Ventures Director at Grass Roots commented: “The experience we have gained through marketing our childcare voucher scheme suggests that parents are always interested in the opportunity to provide the best for their children. This policy, which has been specifically designed with children in mind, provides excellent cover at an affordable price for families. We’re delighted also to be able to offer this product in association with the respected brands of Aviva and Sure Insurance Services”.

Rebecca Freebody, Head of Propositions Management & Market Development at Aviva’s health division added: “We’re delighted that Grass Roots is working with Sure Insurance Services to take our Child Health Cover product to market. Unlike many of the other child healthcare products, Child Health Cover includes benefits tailored specifically for children. We are committed to offering products which work in conjunction with existing NHS provision and whilst the NHS is particularly good at providing paediatric care, particularly for the very young, we recognise that there are certain specialties – such as speech therapy, physiotherapy and dental care, which can be complemented by the private sector. We’ve developed Child Health Solutions with this in mind.“ 

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