Tesco is to become the UK’s third biggest electrical retailer next year, creating 1,000 new posts.
The new staff will almost double the size of the supermarket chain’s specialist sales force, reports the Guardian. They will be part of a customer services model based on that of US electricals chain Best Buy, due to launch in the UK this week.
Tesco said the new tech staff would wear a different uniform and be dedicated to customer service. While they will not earn commission, they will be specialists, and not expected to fill shelves.
Some of the new positions will be filled internally.
The absence of food price inflation, and a drop in spending ahead of the election, has left the larger UK supermarkets keen to concentrate on non-food sales.
Tesco chief executive Sir Terry Leahy is today expected to report a significant slow down in domestic sales growth.