Travis Perkins, a leading UK company in the builders’ merchanting and home improvement markets, has consolidated its voluntary benefits provision with London-based Asperity to drive a more consistent brand message across the Group and increase employee engagement.
In the new venture, Asperity’s unique reward gateway now offers more than 17,000 Travis Perkins’ employees a much wider range of benefits through online and telephone offers, as well as shopping discounts from High Street stores.
Asperity also provides the company with an integrated employee telephone helpdesk to seamlessly link employees with the providers of voluntary employee discounts.
Sharon Lindars, Group Reward Manager for Travis Perkins, is pleased with what the new package can now offer employees.
She commented:
“Travis Perkins is a company with a large and diverse workforce, so Asperity’s experience in communicating voluntary employee benefits for similar companies appealed to us.
“As one of the leading employers in our market and with a network of more 1,200 locations nationwide, we needed a company that could actively engage with a large number of employees through a variety of communication channels.
“Asperity has delivered on both counts with an exciting range of discounts and benefits, and the early signs of increased employee engagement and take up for the wide range of benefits are encouraging.”
Glenn Elliott, Managing Director, Asperity, added:
“We are delighted to be working with another industry-leading company like Travis Perkins. Over the last year we have gained great experience in communicating with retail-based employees through our reward programmes for Next, Iceland and Fortnum & Mason.
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“Working closely with these companies to develop an integrated communications plan specific to their business needs means that our broad range of employee offers are best placed to deliver the high levels of employee take up and engagement desired by our clients.
“The merchanting market is new to us, and it’s been a great experience working with Travis Perkins so far. We are confident that our ‘tried and tested’ formula for retail will deliver consistently here too.”
