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Latest NewsHR practiceHR strategy

Twitter helping firms to cut costs

by Personnel Today 18 Mar 2009
by Personnel Today 18 Mar 2009

More than 700,000 businesses are saving costs usually spent on marketing, networking and recruitment by using the social networking site Twitter.

A survey by communications giant O2 revealed yesterday that more than one in 10 (16%) businesses have saved up to £5,000 each in reduced communications or promotion costs since ‘tweeting’ on the service. Nearly one-third had saved up to £1,000.

Nearly three-quarters (74%) of the 500 small and medium-sized businesses (SMEs) interviewed said they are using Twitter to market and promote their business, while nearly half (42%) are tweeting to stay in touch with customers and suppliers.

Simon Devonshire, head of small business marketing at O2, said: “The way small businesses are using Twitter is a great example of how the community is embracing new technologies to adapt and survive in the current economic climate.”

They survey estimated 17% of SMEs in the UK are using the free site to send three million ‘tweets’ or messages a day.

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