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Internal social media platforms such as Yammer and Jive are on the radar of more than one-third of organisations as a way to spread information and help engage employees. Just over a fifth (22%) of organisations are using the platforms to boost internal networking, collaboration and communication, XpertHR's recent employee engagement survey found. The survey also revealed that 15.7% of its 375 respondents plan to use these platforms in the future. However, there was a marked difference in enthusiasm for these systems - which operate in a similar way to social media sites such as Facebook or Twitter but are contained within an organisation's internal network - depending on sector. In private-sector services, over a quarter (25.8%) of organisations use digital platforms and another 17.5% plan to. In the manufacturing and production sector this drops to 15.7% of organisations using these platforms and only 9% of them planning to, suggesting internal social media is only on the agenda for one-quarter of these organisations. Jo Jacobs, HR practice editor at XpertHR, said: “Such channels have gained in popularity as Wi-Fi access and use of smartphones has increased. However, our survey shows there is a difference in usage by sector, and this may be down to the number of desk-based roles and ease of employees accessing information online.” The use of internal social media in the public sector was also relatively low, but organisation
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