Web-savvy student unimpressed by corporate websites

Employers are failing to impress students with their websites, according to research.

Despite this, the web continues to entrench itself as the key media of choice among undergraduate jobseekers.

The survey of 1,000 students, by communications consultancy Aia, shows that although careers services, company brochures and word of mouth remain high on students’ research resources when it comes to job hunting, online activity is top of their list.

This is particularly evident among final-year students, with 77% saying company websites will play a significant part in their job search this year.

However, the research suggests that employers are not making the most of their online offering. Two-thirds of UK students (67%) say the graduate recruitment pages of company websites need to be improved. They are dissatisfied either with the lack of information supplied or the poor design quality of the websites.

A huge majority (90%) of respondent also say their perception of a company’s website is closely linked to their overall perception of the company.

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