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Latest NewsRecruitment & retentionOnline recruitmentSocial media

Which candidate attraction channels work best?

by Rob Moss 12 Apr 2024
by Rob Moss 12 Apr 2024 Wichayada Suwanachun / Shutterstock
Wichayada Suwanachun / Shutterstock

After an employer’s own website, LinkedIn is the most popular method of attracting candidates, according to a survey of UK in-house recruitment professionals.

The professional networking site is also the only candidate-sourcing channel to attract applications with a consistent balance of quality and quantity.

Candidate attraction

Starting salaries slow as candidate availability jumps

Automation in recruitment ‘humiliates and alienates young people’

Talent acquisition software provider Eploy surveyed around 700 recruiters, predominantly in-house, to determine the candidate sourcing channels and recruitment marketing techniques that deliver the best results.

Its annual candidate attraction report, now in its eighth year, again found the biggest recruitment challenge to be the lack of suitably qualified, skilled and experienced candidates.

This affected 61% of organisations, while building a diverse and inclusive workforce was the second key challenge (34%).

Advertised salaries being lower than the market average was the third biggest challenge affecting 31%.

Eploy chief technology officer Chris Bogh said: “For the eighth year of the UK Candidate Attraction Survey, we received responses across all industries and company sizes, which gave us a good understanding of the differences between the various demographics.

“Since its inception, the report has provided detailed insight into hiring challenges and the ways various sectors approach talent acquisition.”

Eploy’s report focuses on candidate quality and quantity that talent acquisition professionals attribute to different recruitment marketing channels. Employee referrals continue to attract the highest quality candidates, but volumes are relatively low. Recruitment agencies, specialist job boards and talent pools also fare well.

Social media attracted low-quality candidates in low quantities in comparison with other channels.

The report details the effectiveness of different channels across all industry sectors and by company size, charting each channel’s impact on the quality and quantity of candidates.

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Rob Moss

Rob Moss is a business journalist with more than 25 years' experience. He has been editor of Personnel Today since 2010. He joined the publication in 2006 as online editor of the award-winning website. Rob specialises in labour market economics, gender diversity and family-friendly working. He has hosted hundreds of webinar and podcasts. Before writing about HR and employment he ran news and feature desks on publications serving the global optical and eyewear market, the UK electrical industry, and energy markets in Asia and the Middle East.

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