Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Recruitment & retentionHR TechnologyOnboardingOnline recruitment

Why you should use video in your recruitment communications

by Personnel Today 15 Nov 2012
by Personnel Today 15 Nov 2012

Casual Films is a supporter of the 2013 RAD Awards, and the company is a keen advocate of using video in recruitment communications. Here, they tell us why it is so effective.

The use of video in recruitment communications has grown massively, mostly due to its ability to engage, tell a story and bring an employer’s brand and culture to life far better than text or images can.

Candidates are looking for that real, inside story as well as a genuine example of where and with whom they will be working. Visitors to a employer’s site will spend longer on pages where there is video and in the growth of direct resourcing, video is not only helping employers’ SEO, it also plays a part in creating engaging content, relevant to candidates acros a number of social media channels.

Video has a variety of uses in the employee lifecycle, from attraction to onboarding, and from training and development to employee engagement. Employers increasingly host film on social media sites to generate brand awareness and present interesting content as an alternative to text, as well as driving traffic back to their careers sites where candidates can then engage with the “official” story from the horse’s mouth. The largest global employers are now also using video to replace lengthy, and often boring, induction packs – while simultaneously creating consistency from country to country.

As suppliers, we often find that a barrier to getting clients on board with the film production process is a lack of knowledge in what it actually involves, how long it takes and just how easy it can be. There is a tendency to think it is expensive, timely, complicated and potentially problematic, and because of this organisations are avoiding the process and losing out on its potential benefits.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

So, we at Casual recently created a very short film on how to make a film, in the hope of educating recruiters on the production process – from briefing right through to sound design. Hopefully, it will give you more of an idea about what you can expect when commissioning a film.

Watch the film here.

Personnel Today

previous post
Extending flexible working rights could lead to more disputes
next post
Top 100 apprenticeship employers revealed

You may also like

How neuroscience can unlock employee recognition

22 May 2025

Workers ‘wait and see’ as companies struggle to...

16 May 2025

So what does the election of a new...

9 May 2025

Rumours during recruitment: how should HR respond?

9 May 2025

Teacher apprenticeship route to be tied to school...

9 May 2025

CIPD appoints expert in AI to boost support...

8 May 2025

Preparing for a new era of workforce planning...

8 May 2025

British Steel to resume recruitment

8 May 2025

M&S pauses hiring as it deals with cyber...

2 May 2025

Top 10 HR questions April 2025: increases to...

2 May 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+