Woolworths makes it easy for new recruits using web 2.0

Woolworths is working in partnership with online recruitment specialists, Changeworknow, to recruit all seasonal and temporary staff online for the first time across 200 stores.

In order to ensure candidates can complete online applications with minimum hassle, Woolworths is making use of some of the latest geocoding technologies as part of their online recruitment process to provide candidates with a map and directions to their nearest store.

The new system enables applicants to search for vacancies at their nearest store. Lisa Astbury, founder and director of Changeworknow, says:

“We have worked with Woolworths to design a recruitment system that will deliver positive benefits to the business as a whole. As well as helping stores comply with employment legislation, online recruitment has created much more consistency across the stores to better support the employer brand. But it also reduces the time store managers spend on recruitment”

Claire Samuels, Retail Resourcing Advisor, Woolworths says:

“Traditionally, recruitment was carried out at a local level. While this worked we recognised that it was a lengthy process for candidates and very time consuming for store managers who have no dedicated time for recruitment. The process also differed between stores which meant the candidate’s experience was different depending on the store they applied to.

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“Initially, there were real concerns from store managers about moving recruitment online – they thought they would miss out on potential talent. By involving managers in the process we were able to get their buy-in and they have really embraced the new process.

“Working at Woolworths is all about good customer service. We have worked with Changeworknow to ensure this is demonstrated through the online recruitment process and candidates are at the heart of the whole recruitment process, offering immediate feedback on an applicants match to the role selected.”