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Brighton & Hove City Council is targeting commuters travelling to London in an attempt to encourage more local people to work locally.
The scheme is the brainchild of the council's recruitment manager Lance Richard. Members of his team have been handing out council magazines at the city's train station during morning rush hour.
They are also using banners to promote a website that details the jobs available at the council (www.timetoseethelight.co.uk).
Richard said the scheme was all about changing perceptions of local authorities as being boring and dreary places to work, to being progressive employers.
"We offer flexible working, personal training and career development," he said. "If people cut out commuting they can save three hours a day as well as the money on fares."
This week also sees the launch of the first Public Sector Jobs Week. During the week, a range of media will be working with the Society of Personnel Officers in government services (Socpo), the NHS and employers organisations to promote the work of thousands of public servants across the UK.
Socpo president Alan Warner said: "We want to highlight the many attractions of working in public services and to dispel some myths about the public sector."
