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Latest News

Asda to recruit 100 actors

by Personnel Today 25 Jun 2001
by Personnel Today 25 Jun 2001

Asda
is to advertise in The Stage magazine to recruit 100 actors to entertain
shoppers as they walk around the stores.

Sally
Hopson, Asda’s director of customer services, said the actors would be used as
greeters.

“Greeters
give the first impression of Asda when a customer walks through our doors.

“If
we can find someone who can make our customers smile and their shopping trip
more fun, then that’s what we’ll do,” she said.

Greeters
will not just meet shoppers as they arrive but also help with customer queries,
update people on the latest offers and announce what is new in the store.

Asda
already has a number of “resting” actors on its team, including Rocky Ball who
does impersonations of Lily Savage and Tina Turner at its store in Bodmin,
Cornwall.

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www.asda.co.uk

By Karen Higginbottom. Click here to
respond

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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