Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Latest NewsEmployee relationsHR strategyEmployer brandingRecruitment & retention

CIPD survey reveals the importance of employer branding in recruitment and retention strategies

by Louisa Peacock 19 Jun 2007
by Louisa Peacock 19 Jun 2007

Employers will need to develop a strong company brand reputation to attract top talent, a Chartered 
Institute of Personnel and Development 
(CIPD) recruitment conference will stress this week.

According to figures from the annual CIPD talent management, recruitment and retention survey released last week, three-quarters of organisations that use employer branding as a recruitment tool believe it is effective.

Tom Crawford, head of brand at Deloitte and Sara Hay-Jahans, head of industry recruitment and training at British Horseracing will explain practical insights about developing strong brand reputation values that will attract high-performing candidates.
 
Jahans said: “Like many organisations and industries, British racing is facing challenges in recruiting and retaining staff across a wide range of areas. How racing brands and markets itself as an employer, both internally and externally, plays a critical role in our recruitment and retention strategies which, in turn, are designed to enable the industry to meet its challenges and continue to grow.”

Sally Humpage, CIPD employee relations and diversity adviser, said: “Employer branding is increasingly being used to help attract, recruit and retain talent within businesses, issues which are seen as top priorities for HR. Attracting and engaging the best individuals is no easy task in a continuing tight labour market.”

Avatar
Louisa Peacock

previous post
Laptop stolen from car contained payroll details of Eden Project’s staff
next post
Liverpool City Council’s health and safety officers plan to ask residents to refrain from smoking prior to staff visits

You may also like

Employees resigning in 2022: Survey shows ‘great resignation’...

24 May 2022

Tube strike on 6 June to see 4,000...

24 May 2022

Navigating the widening “Skills Confidence Gap” in 2022,...

24 May 2022

The Search for Talent: Six Major Employer Pitfalls

24 May 2022

Top 10 metrics HR leaders are using today...

24 May 2022

Hybrid working trends: ONS data on where people...

23 May 2022

Aspers casino cashier excluded by colleagues wins £75k...

23 May 2022

NHS should upskill admin staff to reduce waiting...

23 May 2022

Pay gap between CEOs and employees set to...

23 May 2022

Plan to enforce minimum service during rail strikes...

23 May 2022
  • The Search for Talent: Six Major Employer Pitfalls PROMOTED | The Great Resignation continues unabated...Read more
  • Navigating the widening “Skills Confidence Gap” in 2022, and beyond PROMOTED | Cornerstone OnDemand conducted a global study...Read more
  • Apprenticeships are the solution to your recruitment problems PROMOTED | Apprenticeships have the pulling power...Read more
  • What it really means to be mentally fit PROMOTED | What is mental fitness...Read more
  • How music can help to ease anxiety at work PROMOTED | A lot has happened since March 2020, hasn’t it?...Read more
  • Why now is the time to plug the unhealthy gap PROMOTED | We’ve all heard the term ‘health is wealth’...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+