Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Latest NewsEmployee relationsHR strategyEmployer brandingRecruitment & retention

CIPD survey reveals the importance of employer branding in recruitment and retention strategies

by Louisa Peacock 19 Jun 2007
by Louisa Peacock 19 Jun 2007

Employers will need to develop a strong company brand reputation to attract top talent, a Chartered 
Institute of Personnel and Development 
(CIPD) recruitment conference will stress this week.

According to figures from the annual CIPD talent management, recruitment and retention survey released last week, three-quarters of organisations that use employer branding as a recruitment tool believe it is effective.

Tom Crawford, head of brand at Deloitte and Sara Hay-Jahans, head of industry recruitment and training at British Horseracing will explain practical insights about developing strong brand reputation values that will attract high-performing candidates.
 
Jahans said: “Like many organisations and industries, British racing is facing challenges in recruiting and retaining staff across a wide range of areas. How racing brands and markets itself as an employer, both internally and externally, plays a critical role in our recruitment and retention strategies which, in turn, are designed to enable the industry to meet its challenges and continue to grow.”

Sally Humpage, CIPD employee relations and diversity adviser, said: “Employer branding is increasingly being used to help attract, recruit and retain talent within businesses, issues which are seen as top priorities for HR. Attracting and engaging the best individuals is no easy task in a continuing tight labour market.”

Avatar
Louisa Peacock

previous post
Laptop stolen from car contained payroll details of Eden Project’s staff
next post
Liverpool City Council’s health and safety officers plan to ask residents to refrain from smoking prior to staff visits

You may also like

Introduce three-day week for over 50s, says former...

26 Sep 2023

Who is on strike and when?

26 Sep 2023

Ralph Lauren stylist ‘traumatised’ by racial comments

26 Sep 2023

Government expands Youth Offer employment support

26 Sep 2023

Few dyslexic thinkers feel employer knows their strengths

26 Sep 2023

Sickness absence rates soar to 10-year high

26 Sep 2023

Personnel Today Awards 2023 shortlist: Family Friendly Employer...

26 Sep 2023

Three days in office is optimal hybrid working...

25 Sep 2023

Finance regulator consults on tougher conduct rules

25 Sep 2023

One in four over 50s working part-time

25 Sep 2023

  • Discover the value of CIPD accreditation PROMOTED | See how the CIPD can increase your earning potential...Read more
  • What does it mean to be an HR professional in 2024? (survey) PROMOTED | The world of HR is changing rapidly...Read more
  • The Contractor Management Mastery Pack: Everything you need to manage and pay global contractors PROMOTED | Answers to cross-border...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2023

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2023 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+