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HR strategyLettersEmployer branding

Equality commission brand debate masks its key role

by Personnel Today 5 Nov 2007
by Personnel Today 5 Nov 2007

As a communications professional, I feel your ranter needs to understand the place of branding in the communications mix (‘Equality and Human Rights Commission (EHRC) branding’, Personnel Today, 16 October).

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Without a strong identity that emphasises its function (equality and human rights) over its status (a commission) the EHRC will not be able ‘effectively to raise awareness of the issues’. It is also worth pointing out that this was not a ‘rebrand’, as the EHRC did not have a brand prior to this. It had a bland, blue stripy logo that had been knocked together by a bored graphic designer. I’m quite glad it has changed its logo. I also hope the organisation’s new identity will speak to the people it’s trying to represent.

Colleen Wilson
Posted on Personneltoday.com

Personnel Today

Personnel Today articles are written by an expert team of award-winning journalists who have been covering HR and L&D for many years. Some of our content is attributed to "Personnel Today" for a number of reasons, including: when numerous authors are associated with writing or editing a piece; or when the author is unknown (particularly for older articles).

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Personnel Today
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