According to a survey by Adecco, call centre workers rate location over any other aspect when choosing an employer. Nearly half (47%) of call centre workers questioned said location was their top priority, followed by career opportunities (43%) and pay rate (39%).
So are job searches across other sectors following a similar pattern - is it all about location, location, location?
"However, what tends to come out top when we conduct research is that work is interesting and challenging," she says.
Indeed, the CIPD's survey Graduates in the Workplace 2006 that although almost two-thirds rated location as important, it came well below other factors such happiness (97%), career development (97%), training opportunities (94%) and salary (86%).
Anne Marie Forsyth, chief executive at call centre trade body the Customer Contact Association, said the reason location was ranked by call centre employees so highly could be down to the high number of workers who have caring responsibilities.
"Call centres can offer good flexible working and tend to attract a lot of carers who can fit their hours around their caring responsibilities," she said. "If flexible working is a priority, the chances are you don't want to add a long commute to your day."
Narelle Lester, managing director of recruiter to the creative sector Regan and Dean, said location also tended to be a priority for temporary workers.
"It is a definite driving force for our temps, as they usually opt for the convenience of working close to home," she said. "Candidates seeking permanent office support roles are more likely to travel to find work in their ch