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LondonExpatriatesMigrant workersRecruitment & retentionGlobal HR

London tops list of cities that people most want to work in

by Jo Faragher 6 Oct 2014
by Jo Faragher 6 Oct 2014 One foreigner in six wants to work in London. Photo: REX/Charles Bowman/Robert Harding
One foreigner in six wants to work in London. Photo: REX/Charles Bowman/Robert Harding

London is the city where people would most like to work in the world, according to a survey by Totaljobs.com and the Boston Consulting Group.

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The Decoding Global Talent survey of more than 200,000 people, across 189 countries, revealed that one person in six considers London to be the most desirable city in which to work, with New York in second and Paris in third place.

The UK as a whole also ranks highly, coming in as the second most appealing country for international jobseekers after the US; more than one-third (37%) would like to work in the UK, compared with 42% for the US.

Canada followed closely behind as the third-most desirable country in which to work, cited by 35%.

Top 10 cities

% of 203,756 respondents willing to move there
1 USA 42%
2 UK 37%
3 Canada 35%
4 Germany 33%
5 Switzerland 29%
6 France 29%
7 Australia 28%
8 Spain 26%
9 Italy 25%
10 Sweden 23%

People across the globe are curious about working in other countries, with almost two-thirds saying they would be willing to move abroad for work.

Totaljobs.com’s research found that workers who live in countries that are still developing economically, or where there is political instability, are more likely to want to move abroad than those in countries with higher incomes.

In the UK, for example, less than half (44%) of those surveyed want to move abroad for work.

Mike Booker, international director at totaljobs.com, said: “This report cements London’s reputation as a truly global city.

“Not only does it offer a wealth of job opportunities in a range of industries, but it boasts some of the world’s top cultural attractions, so it’s no surprise that people across the globe want to come and work here.”

He added that employers should take a more global approach to recruitment: “As the workforce is so mobile, companies will have to compete globally to attract the best talent, making sure that they target the right groups and differentiate their recruitment strategy.”

The UK was cited as the most popular work destination for those in Portugal, Israel, Barbados and Jamaica.

Jo Faragher
Jo Faragher

Jo Faragher has been an employment and business journalist for 20 years. She regularly contributes to Personnel Today and writes features for a number of national business and membership magazines. She won the Willis Towers Watson HR journalist of the year award in 2015 and has been highly commended twice.

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