Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+

Employee engagementEthicsHR strategy

Organisations’ public values have no link to financial success

by Claire Scullin 7 Nov 2014
by Claire Scullin 7 Nov 2014

There is no correlation between an organisation’s “publicised values” and business performance, new research has revealed. However, there is a strong link between values perceived by employees and financial results.

The report by the Great Place to Work Institute, Organisational values. Are they worth the bother? How values can transform your business from good to great, shows that 97% of the UK’s “Best workplaces” cite their business values as a critical contributing factor of their success.

Recruiting the right employees and retaining a strong customer focus have a positive impact on profit, and organisations with a culture of “high-integrity” among their staff are likely to be more successful.

However, many employees feel that there is a disparity between formal, written, value statements and what is actually being played out throughout the organisation, leading to a belief that managers may just be “paying lip-service” to staff.

Great Place to Work’s “Trust Index” data compares statements that assess employees’ opinions on their organisations’ value-led behaviour. The statements “Management’s actions match its words” and “Management delivers on its promises” saw the top 50 workplaces listed with a significant lead of 27% on those unlisted.

Charles Fair, head of consultancy at Great Place to Work, said: “One of the most important values for organisations is integrity or trust. This is ironic when you think about the recent scandals and crises… such as the media and phone hacking; or supermarkets and the horse meat scandal.

“These all occurred because they took place in a culture of inappropriate, weak or non-existent value systems. In all cases, the affected organisations have needed to rebuild trust from the public as well as their own employees.”

The research also revealed that private-sector companies tend to have higher levels of perceived integrity than those in the public sector. However, more needs to be done across all organisations to avoid relying on purely financial figures as a way of measuring success. Customer satisfaction, employee opinions and HR metrics are also important indicators.

Capital One is one employer that has already attempted this culture shift. After the economic crisis, only 26% of its staff felt “fully engaged”, while 30% felt “completely disengaged”. Within four years these figures dramatically improved to 83% and 2% respectively.

Sign up to our weekly round-up of HR news and guidance

Receive the Personnel Today Direct e-newsletter every Wednesday

OptOut
This field is for validation purposes and should be left unchanged.

It fostered this culture change by introducing a new slogan – “Make Lives Better”, encouraging responsible lending and promoting customer service. One employee commented: “‘I truly believe that Capital One lives and breathes its values and that there is a shared, common vision to make lives better. This is not just a slogan that is stuck on a wall for people to occasionally read but is enforced through everything we do…”

Having a written set of values may sound and look good, but if they are not followed up and acted upon throughout the organisation, then employees will feel disengaged, the report concludes.

Claire Scullin

Claire Scullin wrote for XpertHR from 2008 to 2017, most recently as senior production editor.

previous post
Holiday pay and overtime: the EAT decision examined
next post
Tribunal watch: Trade union meetings do not count as ‘working time’

You may also like

‘Polygamous working’ is a minefield for HR

14 May 2025

University of Salford launches Better Working Lives cluster

14 May 2025

Why HR burnout is a strategic issue

12 May 2025

Why fighting the DEI backlash is about PR...

9 May 2025

Preparing for a new era of workforce planning...

8 May 2025

Prioritising performance management: Strategies for success (webinar)

8 May 2025

Succession planning now ‘more of a priority than...

24 Apr 2025

Four ways HR can maintain trust in uncertain...

23 Apr 2025

Remote working may have triggered jump in employee...

17 Apr 2025

Hinkley Point manager accepted bribes, tribunal reveals

9 Apr 2025

  • 2025 Employee Communications Report PROMOTED | HR and leadership...Read more
  • The Majority of Employees Have Their Eyes on Their Next Move PROMOTED | A staggering 65%...Read more
  • Prioritising performance management: Strategies for success (webinar) WEBINAR | In today’s fast-paced...Read more
  • Self-Leadership: The Key to Successful Organisations PROMOTED | Eletive is helping businesses...Read more
  • Retaining Female Talent: Four Ways to Reduce Workplace Drop Out PROMOTED | International Women’s Day...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2025

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2025 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Maternity & paternity
    • Shared parental leave
    • Redundancy
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • Brightmine
    • Learn more
    • Products
    • Free trial
    • Request a quote
  • Webinars
  • Advertise
  • OHW+