Penna implements Bond Adapt to support substantial growth

Penna, the international HR Consulting Group, has signed a contract for the implementation of Bond Adapt, the market leading recruitment software application from stock market-listed Bond International Software.

Penna’s expertise spans the entire employment lifecycle including Executive Recruitment, Creative Communications, Executive Interim Management, Leadership & Performance Consulting, Board & Executive Coaching and Career Transition.

Bond Adapt will be implemented initially within the Executive Recruitment and Executive Interim Management divisions, and will be used by upwards of 60 staff across the Stockholm, Madrid, Dublin and several UK offices.

The system will help manage an average of 250 client projects annually, for which Penna handle several thousand applications per year.

The implementation of Bond Adapt will directly support Penna in sustaining its substantial growth, and with this its planned increase in headcount. Despite the economic climate, Penna, has seen 30% revenue growth last year to £63.2 million, and is forecasting  another strong, profitable financial year.

The Resourcing businesses that will use Bond Adapt saw growth of 22%

Duncan Verry, Managing Director of Executive Recruitment, explains,

“Service delivery is everything to us. Putting customer experience and service first has allowed us to grow rapidly and to consistently outperform our competitors. However,  we were experiencing difficulties regarding the complexity and overall usability of the online application process, delivered by our previous software provider and it was not attaining the flexibility and high standards we expect in  our candidate experience.

“We operate in a very competitive market where first impressions are important. Therefore, we need to make it quick and easy for job candidates to interact with us and submit job applications.”

Verry continues:

“We were seeking to push technology to create a major step change in our business processes. As a result of our expansion, we are now managing many more projects, each on a much larger scale than previously, and we needed to adjust our procedures accordingly.

“For instance, each of our clients has a certain preferred way of working for best effect and to align with their own processes, we wanted to allow different business processes to be accommodated in our Executive Recruitment and our Executive Interim Management businesses.

“Rather than curtail this and enforce a set process on them, we needed an IT backbone to support various different ways of working, whilst still allowing them to work from the same repository of information. Bond Adapt was the perfect application for such needs due to its innate agility and ability to handle the rise in volume of activity.”

Tim Richards, Managing Director of Bond International Software, comments:

“Penna has a strong position in the market and in order to maintain that position, they need durable and flexible processes. Bond Adapt is perfectly suited due to its wide functionality and we are looking forward to a close partnership with Penna to help them with the continued development of their business activities in order to achieve their growth plans.”

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