Creating a distinct employer brand is a high priority for many organisations. Employees are encouraged to be more creative, selective and empowered, and are choosing to build relationships with organisations that treat them as intelligent partners.
Successful employers of choice work hard at creating an identity for themselves as accessible, flexible organisations. This award recognises employers that have made a major effort in this area.
The judge will look for a clear explanation of how the employer brand was created and is being maintained. Evidence should be provided of the benefits it has brought to the organisation, such as its impact on recruitment, retention and staff satisfaction levels.
RAA Sprague Gibbons is a leading independent recruitment advertising and communications agency. As 95% of its new business comes from recommendations, RAA does not waste valuable time and resources on formal pitching, allowing its highly experienced team to concentrate on developing intelligent strategies and building employer brands that attract the very best people for its clients.
Closing date for entries: 8 June 2007
Call the awards hotline on 020 8652 3304, or visit the awards website for an entry form