HR Director of the Year - the judgesSarah Trota, former HR director of Circle Housing and CEO at Sarahtrotaalchemy Noel O'Reilly, editor, Occupational Health
WINNER: Fiona Roberts, Volkswagen Group UKAbout the organisation Global car manufacturer Volkswagen has been operating in the UK since 1952, when it sold its first two Beetles. It centralised its UK operations in 1978 to its headquarters in Blakelands, Milton Keynes and now employs almost 600 people nationwide. The challenge Having put the business under scrutiny, it became clear that Volkswagen UK would benefit from a new structure to achieve profit, growth, and increase market share. In 2012, Fiona led a change programme to realign employment structures and bring a higher percentage of its workers under the company umbrella. What Fiona did
- Transferred 300 service level agreement staff to Volkswagen UK under TUPE.
- Held workshops and launched an Employee Forum convincing the board to elect a full-time chairman.
- Came up with a new Labour Relations Charter.
- Introduced recognition scheme so managers can directly reward outstanding contributions from their team.
- Introduced more frequent business updates, fun days etc so that managers/the Board can communicate with employees.
- Developed a new Employee Value Proposition and linked the employer brand to the company’s five core values.
- Just 12 months after the change programme, Volkswagen UK voted 20th in Great Place to Work awards.
- Saw record sales in 2013, an increase of 55,000 from the year before to 485,000.
- Market share at a record high of 19