Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Personnel Today

Register
Log in
Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+

Latest NewsOnline recruitmentRecruitment & retention

‘Prehistoric’ jobs websites mean retailers miss out on top talent

by Greg Pitcher 25 Mar 2008
by Greg Pitcher 25 Mar 2008

Top retailers including Marks & Spencer, O2 and House of Fraser are losing out on thousands of talented job candidates because of badly designed websites, research has revealed.

Only 40 out of 100 retail recruitment sites evaluated by independent adjudicators were deemed good enough to attract candidates. Even many of those judged attractive to jobseekers were said to be far too difficult to use.

At some famous high street names, less than 2% of visitors to their recruitment pages complete an application form, equating to a cost of £300 per job applicant.

Peter Gold, managing director of recruitment consultancy Hire Strategies, which commissioned the research, told Personnel Today: “Imagine going to a shopping centre, being unable to find your favourite store on the map, and finding that the people you ask for directions can’t explain how to get there.

“That is how difficult some retailers make it for jobseekers looking for their careers websites.”

The 60% of retailers that researchers gave up with before even trying to apply for jobs were difficult to find on Google and from major careers sites. They also lacked clear information on company culture, diversity policy and corporate social responsibility.

Even those sites that were easy to find and attractive to jobseekers often required candidates to spend hours looking for information on jobs and filling out forms, the researchers found.

“Far too many retailers are not taking e-recruitment seriously, instead no doubt relying on recruitment agencies to fill vacancies,” said Gold. “If HR wants to show real value, and reduce some heavy operational costs, this is an obvious area to concentrate on.”

A British Retail Consortium spokesman said: “Retailers have created half a million new jobs since 1995. Retail has the best record of any sector of offering flexible working and employing people who traditionally find it difficult to get back into work. That confirms they are doing a good job.

“But no retailer would want to lose customers or job applicants because of website failings and they are always looking to improve their sites.”



 

Avatar
Greg Pitcher

previous post
Public sector must make more of its successes
next post
Administrators negotiate fate of Carter & Carter

You may also like

‘It’s International HR Day – wait, you didn’t...

20 May 2022

Policeman dubbed ‘Dolly Parton’ for working Nine to...

20 May 2022

Adapt culture to hybrid work: do not force...

20 May 2022

Women in FTSE 350 leadership: ‘A lot of...

20 May 2022

City firms pledge to improve social mobility in...

20 May 2022

Squishy, flabby, foggy HR? Andrew Bartlow talks to...

20 May 2022

Movers and shakers May 2022: John Lewis and...

20 May 2022

City workers desert offices in favour of hybrid...

20 May 2022

Working from home statistics show three-fold increase

20 May 2022

Statutory sick pay reforms would save £4bn

19 May 2022
  • Apprenticeships are the solution to your recruitment problems PROMOTED | Apprenticeships have the pulling power...Read more
  • What it really means to be mentally fit PROMOTED | What is mental fitness...Read more
  • How music can help to ease anxiety at work PROMOTED | A lot has happened since March 2020, hasn’t it?...Read more
  • Why now is the time to plug the unhealthy gap PROMOTED | We’ve all heard the term ‘health is wealth’...Read more

Personnel Today Jobs
 

Search Jobs

PERSONNEL TODAY

About us
Contact us
Browse all HR topics
Email newsletters
Content feeds
Cookies policy
Privacy policy
Terms and conditions

JOBS

Personnel Today Jobs
Post a job
Why advertise with us?

EVENTS & PRODUCTS

The Personnel Today Awards
The RAD Awards
Employee Benefits
Forum for Expatriate Management
OHW+
Whatmedia

ADVERTISING & PR

Advertising opportunities
Features list 2022

  • Facebook
  • Twitter
  • Instagram
  • Linkedin


© 2011 - 2022 DVV Media International Ltd

Personnel Today
  • Home
    • All PT content
    • Advertise
  • Email sign-up
  • Topics
    • HR Practice
    • Employee relations
    • Equality, diversity and inclusion
    • Learning & training
    • Pay & benefits
    • Wellbeing
    • Recruitment & retention
    • HR strategy
    • HR Tech
    • The HR profession
    • Global
    • All HR topics
  • Legal
    • Case law
    • Commentary
    • Flexible working
    • Legal timetable
    • Shared parental leave
    • Redundancy
    • Maternity & Paternity
    • TUPE
    • Disciplinary and grievances
    • Employer’s guides
  • AWARDS
    • Personnel Today Awards
    • The RAD Awards
    • OHW Awards
  • Jobs
    • Find a job
    • Jobs by email
    • Careers advice
    • Post a job
  • XpertHR
    • Learn more
    • Products
    • Pricing
    • Free trial
    • Subscribe
    • XpertHR USA
  • Webinars
  • OHW+