Reward has a key role to play in employee engagement, but many employees underestimate the full value of their reward package. Employers could therefore be losing out on the full benefit of the investment in their employees.
In many cases, a communication exercise could ensure that employees are fully briefed on what pay and benefits are available to them, and what those benefits are worth.
Below, we have highlighted a number of issues that you should think about when putting together a reward communications plan.
1. Set aside a budget
This is often overlooked, but is likely to represent only a small proportion of the overall spend on pay and benefits. For only a small investment, employers may be able to make a big difference to how employees perceive the value of their pay and benefits.
2. Identify your audience
Employees will be the key audience for pay and benefits communications, but employers should also bear in mind anyone who may have a role in delivering the communication, such as line managers and HR.
It may also be beneficial for the employer to segment its audience, in order to tailor the communication to suit different groups. There are several ways of doing this, for example by level of interest in the subject, or by attitudes and behaviours.
3. Choose your communication media
There are numerous different ways to communicate with employees, but employers should consider what they are trying to achieve when choosing the most appropriate method – posters are good for generating general awareness, for example, but leaflets are better for passing on more detailed information. Organisations will also need to decide how creative they want their communication campaign to look – and maybe draft in help from a consultancy with this.
4. Plan your communications
The communication plan will need to fit in with other key pay and benefits milestones throughout the year, such as the annual pay review, flexible benefits enrolment window and the bonus date. Employers should put these dates into a calendar, along with the messages they want to communicate and how they will go about it.
This list is based on a detailed XpertHR guide on How to communicate with employees on pay and benefits.